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Clarity_and_Microwaveability_Drive_Demand_with_Both_Buyers_and_SellersOur partners at Milliken set out to quantify consumers’ preference for food products in clear, microwavable packaging made with Milliken’s NX™ UltraClear™ Polypropylene. They also interviewed store buyers from several stores to understand the benefits of clarity, microwaveability and freezability in packaging from the food retailer point of view. This research tested packaging of in-store prepared fresh foods, such as salads, sandwiches, entrees and rotisserie chickens. Watch the video below to learn about the results!

Milliken consumer video survey - 2018 06 14

 

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